AWR Datasheets

Glen Clark on the AWR Acquisition COVER STORY Glen Clark, Cadence VP of R&D for Customer ICs and PCBs, recently talked about the AWR ® acquisition in an exclusive Q&A with Microwave Journal. Here are some of the highlights of the discussion. What motivated Cadence to acquire AWR? Historically, we've been incredibly strong in RF design on silicon (Si) but had more limited offerings for RF design in III-V technologies or microwave/mmWave design. As we worked with the AWR team to tightly integrate AWR AXIEM ® 3D Planar EM Analysis into the Cadence ® Virtuoso ® environment, we saw that a similar integration of other AWR simulation technologies into the Cadence tool suite provided a great opportunity for us and for our customers. Thus, the acquisition made complete sense, and we're happy to be working as one team now. How are you integrating AWR products and people into Cadence? Will AWR remain a focused product area? We are fully committed to the AWR product suite, and it will remain a focused product area for us. In fact, when we were doing our due diligence on the acquisition evaluation, we heard a consistent message that not only does AWR have great design tools, but they also do a superior job of supporting customers. We want to ensure that customers continue to get this excellent level of service. Additionally, we plan to leverage the AWR technology throughout the Cadence product lines, and we see a number of oppor- tunities where we can support our customers optimally with a tight integration between AWR and existing Cadence products. How will the two worldwide sales and support teams operate going forward? With respect to the sales and support teams, while I can't comment on the specifics of how the teams will operate, I can say a couple of things: f We know that RF/microwave designers require very specialized support, and AWR brings us a wealth of sales and support talent that enhances the expertise of our field team and its ability to support customers. f We're well underway with the integration of our products and people and, as an R&D organization, we're lucky to have the best sales and support team in the industry. We plan to leverage the AWR technology throughout the Cadence product lines, and we see a number of opportunities where we can support our customers optimally with a tight integration between AWR and existing Cadence products. Glen Clark, Cadence 2 www.cadence.com/go/awr

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